Marina Salon by FKZ: Seamless Rebranding and Integration Success

Premium Hair and Beauty Salon in Manchester

Marina Salon by FKZ is a premium hair and beauty salon located in New Islington Marina, Manchester. With approximately 10 employees, they serve a clientele primarily consisting of young professionals seeking high-quality beauty services in an upscale environment.

Rebranding While Simultaneously Relocating Premises

The salon faced a critical business transition: rebranding from “The Avenue by FKZ” to “Marina Salon by FKZ” while simultaneously relocating premises. This required:

• Complete website redesign reflecting new branding
• Maintaining client loyalty during transition
• Consolidating booking systems (staff were managing multiple platforms)
• Reducing dependency on third-party booking platforms with high referral fees
• Creating a fast implementation timeline to coincide with location opening

The fragmented booking systems were particularly problematic, with staff spending approximately 15 hours weekly managing duplicate platforms. This not only wasted valuable staff time but also resulted in occasional double-bookings, creating frustration for both customers and stylists.

Detailed Consultations to Understand Specific Pain Points

After detailed consultations with management and staff to understand their specific pain points, we developed a comprehensive solution:

1. Custom WordPress Website Development
   • Mobile-first design approach
   • Detailed service pages showcasing stylist expertise
   • Brand-consistent visual elements
2. Third-Party Booking Integration
   • Seamless Fresha booking integration directly on the website
   • Custom implementation to bypass referral fees
   • Additional Treatwell integration for wider market exposure
3. Brand Transition Strategy
   • Consistent messaging across digital touchpoints
   • Emphasis on maintaining service quality through transition
   • Highlighting the new location advantages

Custom WordPress Implementation with Strategic Integrations

Our solution centred on a custom WordPress implementation with strategic integrations:

Implementation Timeline: Complete setup within 7 days

Platform: WordPress CMS for easy content management

Booking Integration: Custom Fresha API implementation

Secondary Systems: Treatwell integration for expanded reach

Mobile Optimisation: Responsive design prioritising mobile booking experience

Substantial, Measurable Benefits

The project delivered substantial, measurable benefits to Marina Salon by FKZ:

• Time Savings: Reduced system management time by 15 hours weekly
• Efficiency Improvement: 60% increase in operational efficiency
• Cost Reduction: Saved 10% on every transaction processed through the website (hundreds of pounds monthly)
• Error Reduction: 30% decrease in double-booking incidents
• Traffic Increase: Website traffic doubled following the relaunch
• Direct Bookings: Significant increase in bookings made directly through the website

Beyond the Quantifiable Results

Beyond the quantifiable results, our solution positively impacted the salon team:

• Reduced stress from managing multiple booking platforms
• Increased pride in showcasing their work through a premium website
• More time available for client service rather than administrative tasks
• Streamlined operations with fewer booking errors to resolve

The Results Are Jaw-Dropping!

“Hiro did an outstanding job redesigning our site and producing our latest Brand. The results are jaw-dropping!”

Fatima Sbai – Director, Marina Salon by FKZ

Factors Contributing to Success

Several factors contributed to the project’s success:

1. Deep Understanding: Thorough consultation with both management and staff
2. Strategic Integrations: Selecting the right third-party platforms
3. Rapid Implementation: Meeting the tight deadline for the location change
4. Technical Expertise: Custom integration to avoid referral fees
5. Holistic Approach: Addressing both online and offline marketing needs

Tangible Business Benefits Beyond Improved Online Presence

This project demonstrates how strategic website development and third-party integrations can deliver tangible business benefits beyond just an improved online presence. By understanding the salon’s specific operational challenges and implementing targeted solutions, we helped Marina Salon by FKZ successfully navigate a significant business transition while simultaneously improving operational efficiency and reducing costs.

Through careful planning and technical expertise, what could have been a challenging transition became an opportunity for business improvement and growth. The salon now enjoys a streamlined booking process, reduced operational costs, and a website that properly showcases their premium brand and services.

---

Looking for similar results for your business? Contact us today to discuss how we can help streamline your operations and improve your digital presence.